About
Denver, CO · Every project run personally by our founder
Brent Logero
Founder, Intelligent AI Systems
Enterprise background
- Microsoft
- VMware
- Cisco
- Dell Technologies
About Our Founder
Brent Logero spent 25 years inside the machine — building, selling, and supporting enterprise technology for some of the most recognizable names in the industry: Microsoft, VMware, Cisco, and Dell Technologies. He was good at it. He was also increasingly uncomfortable with what he kept seeing.
Time and again, a small business owner would walk through the door with a real problem and leave with a proposal built for a corporation ten times their size. The systems were wrong for them. The pricing was wrong for them. The engagement model — built on lengthy contracts, distant account teams, and solutions nobody fully understood — was wrong for them. Brent pushed back when he could. He fought for clients with corporate leadership. He lost more often than he won.
When the layoffs came — as they tend to do in big tech — Brent didn't see a setback. He saw an opening.
He'd spent decades watching small businesses get overlooked, overcharged, and handed complexity they didn't need. He knew exactly what good technology consulting looked like. And he knew that small business owners deserved it just as much as any Fortune 500 client — probably more, because for them, every dollar and every decision actually matters.
So he built something different.
Brent leads every project at Intelligent AI Systems personally. Not because the company is small — because he believes that clients are owed direct expertise and real accountability from the person who made them a promise. When you work with IAS, you work with Brent. That's not a tagline. That's the whole point.
Brent LaRoche
Fractional VP of Sales
Focus areas
- B2B SaaS
- AI commercialization
- Automation Strategy
- Business Growth Strategy
- Customer Success
About Our VP of Sales
Brent LaRoche didn't spend his career pitching software features; he spent it decoding what enterprises actually need to grow. As a high-performance Enterprise Account Executive and seasoned "New Logo Hunter," Brent has spent years in the trenches of B2B SaaS and artificial intelligence commercialization—consistently outperforming targets (120%+ of quota) not by pushing products, but by solving high-stakes business problems.
Early on, he noticed a recurring breakdown in the industry. The biggest barrier to AI and automation adoption wasn't the technology itself—it was translation. Enterprise buyers were constantly forced to navigate labyrinthine procurement cycles, disconnected vendors, and complex technical capabilities that sounded revolutionary in a slide deck but failed to connect with the C-suite's actual bottom line. Brilliant GenAI tools would stall out simply because nobody bridged the gap between technical possibility and economic reality.
Brent saw an opportunity to change how complex deals are navigated.
Armed with deep domain expertise in artificial intelligence and a master's-level command of disciplined frameworks like MEDDPICC, he doesn't just close deals—he builds consensus. He knows how to align a Chief Technology Officer, a Chief Operating Officer, and a Chief Financial Officer around a shared vision, identifying true champions within an organization and turning greenfield opportunities into lasting growth.
When organizations work with Brent, they aren't getting a transactional salesperson. They are getting a strategic partner who translates the raw power of AI and automation into measurable business value.
50 yrs
In enterprise technology before founding IAS
2
Senior leaders you work with directly
8
Industry names behind that experience
100%
Of projects led personally by senior leadership
Denver
Colorado, working with businesses across the US
About Intelligent AI Systems
Your business probably doesn't need more technology. It needs less wasted time.
Most small businesses rely on software, spreadsheets, email, and other tools to get work done. Over time, people end up doing things manually that could be handled faster, more consistently, or automatically.
Intelligent AI Systems (IAS) helps you find that work and make it easier.
We start with your business: Where are you losing time? What tasks are repetitive? Where do mistakes happen? What keeps your team from serving customers or growing?
Then we determine whether AI, automation, or better use of your existing tools can help.
You don't need to understand the technology. That's our job. We explain what makes sense, what it could save you, and what it takes to put it into practice.
Our goal is simple: less busy work, fewer mistakes, faster processes, more time for customers and growth.
We build practical solutions around how your business works, measure the results, and help your team put them to work.
We're a small business helping other businesses work smarter, save time, and grow.
01
Business first, tools second
Nothing gets recommended because it is fashionable. If a simpler tool solves it, that is the answer.
02
Numbers before you commit
You see the arithmetic first: what it costs, what it saves, and how long until it pays for itself.
03
Sized for you
Scoped to a team your size, maintainable by the people already on it.
We don't sell AI for the sake of AI. We don't pitch complicated platforms that require a full-time administrator to maintain. And we don't build anything we can't show you the return on — in real numbers, before you commit. If the economics don't work, we'll tell you that too. Our reputation is worth more than a project that shouldn't have been sold.
What we build is sized for you: lean, practical, and designed to make an immediate impact on the way your business actually runs. Whether you're a five-person team trying to reclaim your week or a founder scaling fast and drowning in manual work, we scope the solution to fit your reality — not the other way around.
And we don't disappear after go-live.
IAS operates as a community as much as a consultancy. Every business we work with becomes part of a network of vetted, trusted partners — operators and service providers who understand small business because they are small businesses. We refer within the community. We vouch for each other. And our clients benefit from having an interconnected circle of expertise they can actually trust, not a corporate referral list full of vendors who don't know their names.
Corporate tech likes to talk about "trusted advisors" and "digital transformation." We'd rather be your business partner — the resource who picks up the phone, tells you the truth, and is still here when you need us two years from now.
Denver, CO · Every project led personally by our founder